Wait a minute Mr Postman…
Why Direct Mail could be your business’s new best friend (Again) March 2020 saw the world change in a way none of us could have anticipated. People moved from their offices to homes, schools shut [...]
What makes a good logo? Why pretending to be a van could be the best advice.
What makes a good logo? This is a question that brand designers like me get asked all the time. Can anyone say what makes a good logo when there are so many different types and [...]
You can see what is NOT there.
Have you noticed that there are times when it is just as important to notice what is missing, as what is right in front of you? This is an important trick often used by designers [...]
Ever heard of an Ambigram?
What is an ambigram? You would be forgiven for not having heard of one until right now. An ambigram is a type of logo that, when turned upside down and viewed as a mirror image, [...]
What is the colour of marketing?
So, what do you think I am going to say here? Let me guess… that purple is luxurious? That green is peaceful? And that red will get you more clicks? Yes, I know there are [...]
Look into the eyes… not around the eyes
Creating a good visual brand is all about making it look pretty and nicely designed, right? Well, no, that's not exactly true. Although that is important, there is so much more to it than that. [...]
Two spaces or not to…
So what's going on with this business of adding 2 spaces after a full stop? Have you come across this? Or, do you do it yourself when writing letters? As a graphic designer, type layout [...]
When should you use stock photography?
Once upon a time, many years ago, a business owner needed a photograph to promote their business. So they called a photographer, who came and took a lovely photo... They then waited for the [...]
Top Typography
8 typography secrets that could seriously help your marketing material get read. Typography, it’s all just trends, styles and looking cool, isn’t it? There’s no science behind it. I’ve heard people say this so many [...]
Jargon busting – design industry style.
Do you find it frustrating when you are working with designers/design agencies and certain industry words crop up and you don't know what they mean? As a designer, it is difficult to know how [...]
